Padanaram Outfitters
brand development
Padanaram is a historic little town located in southeast Massachusetts. It's situated on Buzzards Bay with Martha's Vineyards and Nantucket off its coast. Padanaram is pronounced "Paid-nair-um"...and with an east coast accent, of course.
​
It's a quaint little village with upscale shops and locally owned restaurants that cater to residents and tourists alike. The New Bedford Yacht Club hosts the Buzzards Bay Regatta each year.
​
The Padanaram Outfitters is a new retail store that was inspired by the history and charm of the town of Padanaram. The store offers men's clothing, fishing gear and local goods.
​
The company experimented with naming the store Padanaram Outfitters or Padanaram Provisions and ultimately settled on Padanaram Outfitters.