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Padanaram Outfitters

brand development

Padanaram is a historic little town located in southeast Massachusetts. It's situated on Buzzards Bay with Martha's Vineyards and Nantucket off its coast. Padanaram is pronounced "Paid-nair-um"...and with an east coast accent, of course.

It's a quaint little village with upscale shops and locally owned restaurants that cater to residents and tourists alike. The New Bedford Yacht Club hosts the Buzzards Bay Regatta each year.

The Padanaram Outfitters is a new retail store that was inspired by the history and charm of the town of Padanaram. The store offers men's clothing, fishing gear and local goods.

The company experimented with naming the store Padanaram Outfitters or Padanaram Provisions and ultimately settled on Padanaram Outfitters.

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