irnok, mobile app brand development
irnok, is a new mobile app that is under development. The app will provide subscribers with a virtual "safe deposit box" to store personal and legal documents such as wills, titles, trusts, etc. The app is designed to help families keep track of critical documents. Special features of the app enable accessibility even after death.
The name, irnok, is Hungarian and means "scribe". The name is derived from the story of the Egyptian god Thoth, who served as the scribe and record-keeper of the gods.
The square in the logo is representative of the repository or “safe deposit box” and the word breaks the square to demonstrate accessibility through the app. The i in the font gives an impression of the flow of documents in and out of the repository.